Love Handle is a restaurant that specializes in vegan offerings, particularly emphasizing plant-based burgers. Our aim was to create a brand that caters to both vegans and meat eaters, ensuring that the visual identity is inclusive of both groups while focusing on delivering a superb dining experience. This quest led us to delve into the nostalgic era of burger culture, drawing inspiration from the designs of 1950s American diners and the vibrant surf culture of California. We were particularly influenced by elements such as bold striped graphics, poster designs, and typefaces from that period.

Our goal for this approach was to create a cohesive style that appeals to both vegans and meat eaters, transcending cultural and ideological differences by emphasizing the essential goal of enjoying a delicious meal.